Creative Direction / Paule Ka Campaigns / Autumn / Winter 2016

The idea behind this set of four images is to express the concept of female power in a way that contrasts contemporary polished fashion advertisement.  Inspired by the atmosphere and colors of Michelangelo Antonioni‚Äôs first color movie, The Red Desert, 1964, Miles Aldridge portrays with a film camera model Iris Strubbeger as a fearless heroin walking on an empty and dangerous road at night, as if it was a frame from of a movie. 

Moodboard
@Miles Aldridge
Set design: Andy Hillman
Art direction: Graphic Thought Facility

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